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IAL ECONOMICS STUDY GUIDE Unit 3 · Business Behaviour and the Labour Market

IAL ECONOMICS / STUDY GUIDE

Key distinctions

Use the decisive difference to choose the correct explanation. The final column links to the full discussion.

ConceptsDecisive differenceWhy it mattersRead more
Profit /​ revenue maximisationRelevant MR=MC crossing /​ MR=0, subject to constraints.Read price from AR after finding output; revenue is not profit.p. 13
Revenue /​ sales volume maximisationHighest TR /​ highest Q allowed by the stated constraint.With break-even, sales maximisation uses the higher AR=AC crossing.p. 13
Normal profit /​ shutdownTR=TC including opportunity cost /​ variable costs cannot be covered in the short run.Normal profit keeps enterprise in the industry; a loss need not trigger immediate shutdown.p. 33
Diminishing returns /​ diseconomies of scaleA fixed input in the short run /​ all inputs variable in the long run.Use marginal productivity for the first and LRAC for the second.p. 28
Monopoly /​ monopsonyPower as a seller /​ power as a buyer.Read monopoly price from AR and monopsony wage from labour supply.p. 64
Enlarged diagram